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Athrú by Aoife founder and Irish model Hannah dressed in occasion wear

About Athrú by Aoife

Athrú by Aoife is a curated clothing company which allows customers guilt-free circular shopping. We specialise in hand-picking beautiful and stylish pieces for each of our collections making us your go-to platform for high quality, on-trend occasion wear in Ireland.

We have a wide range of new and pre-owned clothing which has been carefully curated to ensure it is of the highest standard. Our items are available to rent or to buy in order to meet consumers’ diverse needs and maintain accessible price points.

Our Mission

We understand the power of a new outfit and the difficulties faced by those who want the feeling of ‘newness’ but who at the same time cannot ignore the negative impacts of buying new every time. It’s bad for our pockets, and bad for the planet. However, we shouldn’t sacrifice feeling good to counteract this. Our goal is that by shopping with us you still get that feeling of new, but in a more sustainable way.

Here at Athrú, we are a safe space for all fashion lovers, who want to counteract fast fashion and find that special outfit for that special occasion.

How It Works

Athrú by Aoife was born out of a need for better solutions to buying and selling ocassion wear in Ireland. We’ve searched high and low to bring a curated collection of event worthy clothing in a simple and easy to navigate platform. Our mission is to remove the hassle of finding quality occasionwear. We achieve this by allowing you to choose the way you shop, that best suits you. We provide rental options so we can offer  luxurious clothing at an affordable price point while also having items available to purchase because renting just isn’t for everyone and that’s okay. The point is that the choice is yours! 

We’re also big on sustainability here and that’s why we’ve also sorted a variety of high-quality preowned items. Don’t worry, these have all been checked and authenticated to ensure they are suitable for resale. Keep an eye for our resale symbols, this shows you which items have been previously used.  

resale symbol- clothing that has been loved by someone else

FOR OUR LATEST PRODUCTS AND EVENTS FOLLOW OUR SOCIALS

New In! The Oriana Blue Mini Dress by More to Come. 👗 ...

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When it finally starts to feel like Spring and you can wear colour again! 🥰 Hannah wears the Serafia mini dress by Rat&Boa ...

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Couple goals these two! 💕 An absolute pleasure working with this gorgeous pair on a recent shoot for @petronella_kilkenny a beautiful venue for any couple looking for an intimate location for their special day. @wild_belief_luxurymakeupstudio had @jayneforde looking lush in our Odd Muse Mini. Nothing better than seeing our hand-picked looks come to life! 🤍 ...

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Thanks to @mountainviewkilkenny for having us at their wedding showcase. 👰 A stunning venue with the most welcoming and supportive team behind it. If you looking for a venue for your wedding day Mountain View are ready to make your day truly unique and special. ...

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Sometimes something just stop in your tracks and gives you a real wake up call! That`s exactly what happened when I seen @aoife_ireland stories this week! Finding sustainable ways to shop is more important than ever. Make sure to follow this inspiring Irish Designer! That`s why we are very happy to have a stunning Aoife Ireland co-ord available to rent just in time for Valentine`s Day 💕💕 ...

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